Be it a small startup business or a big multi-million dollar business, Lead Generation is the only common word which is used the most by the marketing and management team of any company. Here are some interesting facts about lead generation from zoominfo:
1. 85% of B2B marketers say lead generation is their most important content marketing goal
2. Only 5-10% of qualified leads successfully convert for marketers
3. Outbound leads cost 39% more than inbound leads
So to help you out with the lead generation process here’s an interesting article from NeoDove Technologies.