#PushKnowledge
Tarun Kumar .

On average, there are 6.8 decision makers for every sale who have a say in whether a product is purchased in B2B. These people make up what is called the “buying center.”

The roughly seven roles are as follows -- though it’s important to note some job titles might occupy more than one role.

Initiator: Starts the buying process or shows initial interest

User: Uses your product regularly

Influencer: Convinces others the product is needed

Decision maker: gives final approval for the purchase

Buyer: Owns the budget

Approver: Final approver who pushes the initiative on a larger scale (typically someone in the C-suite)

Gatekeeper: Blocker in getting a product implemented or approved

Originally Posted Here
3 Comments

Ganesh Kumar

In every system you will have to bribe the gate keepers

Faisal Zia Anwer 

Every' is too absolute!

Ganesh Kumar

In govt sector they ask bribe and in pvt sector they ask commission.

Bribe i considered unethical but commission s considered as ethical since its business.

Either ways you lose money from your pocket. Isn't it ?

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