HELP NEEDED: Advise on 'About us'
I'm not in the habit of beating about the bush. I don't want generic advise on how to build an about us. I want specific constructive feedback. If you are capable of that, please read the rest of this post and comment below.
Guys I've been operating my brand Wicked Broz from the last 6 years. We have been doing street art and graffiti in public spaces as well as beautifying offices, restaurants and homes. This was the case when we concretely wrote down what is Wicked Broz some 3 years ago.
My old About us that would go up on the first page of our brochure was aimed at telling people what do we do + what do we believe in. We wanted to be something more than just a graffiti agency. It read something like this:
What is Wicked Broz?
We are a group of passionate individuals who love to paint walls, bringing them alive with thought provoking art.
We believe that nothing is a waste of time.
Through graffiti we hope to spread positive change in the attitude of various sections of Indian society by promoting tolerance of various underground arts and hobbies.
A little bit of wickedness never hurt anybody. After all, 'Shaitani bina bachpan bekar hai, nahi?'
Reason for Repositioning
The reason for the repositioning is because we feel Wicked Broz has outgrown itself as just a graffiti or street art agency. I don't want to do name dropping but let's just say we have worked with the biggest brands in the country.
We are now looking at ourselves as transformation agents for public spaces. Yes, I feel there is a difference between the two.
In our adventures over the years with graffiti we realized that our culture lacks a certain sense of community when it comes to its involvement with art. We lack patrons, we lack funding and we lack an eco-system in which artists can thrive.
Graffiti and street art still play a pivotal role for us in that regard but the work we do now includes building local communities to foster street art culture, creating installations, helping brands create truly viral social media campaigns, organizing street art festivals and working with other genres of hip hop like facilitating performances through rap, breaking, beatboxing, parkour, football freestyling and BMX.
Keeping all this in mind, this is the new about us.
What is Wicked Broz?
Wicked Broz injects art into everything.
We do graffiti, street art, installations, workshops, hip hop performances, design viral campaigns, conduct the Ladies First Street Art Festival and are supporting the spirit of graffiti in Marol Art Village.
Anyone who works on our projects or interacts with us is a wicked bro in our eyes. However, for practical purposes, the management of this brand and its community falls into the hands of two people who have been there since the beginning, Omkar Dhareshwar and Zain Siddiqui. Together, with their partner Rishikesh Pandya and their team of artists featuring Aftab Ahmed, Dheeraj Singh and Prasenjit Bordoloi they are changing the world, one wall at a time.
Knowing the kind of work we do based on our Instagram handle and website, do you think this new about us adequately answers your questions as a first time viewer?
- What do you feel?
- Would you write it any other way?
- Who should I consult about this if not you?
- What would be the shorter version of this about us for social media sites likes Instagram?
- What about those who already know me and Wicked Broz, what are your thoughts as existing viewers and people?
- Should there be a different about us for you?
Links to explore our work: