Will definitely add that.

Yes. As I am a follower of Wicked Broz, I understand your new About Us. Maybe adding a "Why" would help give in more weight.

1. I don't want it to be who are specifically because its a brand name, not a group of permanent members.

2. Our earlier about us exactly as you describe - lyrical. But it doesn't specifically mention WHAT do you mean by Wicked Ideas. Hence, the revised version where we write down What Do We Do.

3. How to check the EMV score?

4. How descriptive do we need to be? I have a 2 pager about us also ready. But I don't think that should be the first thing to encounter users with when telling them in short what do we do.

A more descriptive story of the brand

Nothing Is a Waste of Time

Sitting in hostel rooms in Sinhgad Institute of Technology, Lonavla (Yes, we are engineers), Omkar Dhareshwar and Chahat Zaveri decided to stop wasting time studying what they were not interested in and spending time exploring things that made them happy. That’s when they came up with the idea to start selling merchandized T-shirts and home décor products to fellow students. One thing led to another and before they knew it, Wicked Broz was born.

Soon Zain Siddiqui and Prithviraj Mallick were roped in for creating in house art and selling it and in Jan 2014 we showcased our products to the public at a stall in Pune. We were getting good at making and selling them DevD portraits on empty beer bottles and Heath Ledger’s legendary Joker character on Canvas through stalls at flea markets.

Other artists starting getting in touch with us so that we could showcase their products too. For a while, we even tried experimenting with our own boxer shorts which frankly were a huge hit in the small quantity we made them. However, it wasn’t until Omkar met Zake that we finally found our calling.

Graffiti diaries

Zake had been in the graffiti scene for a few years and was trying to figure it own way forward. He gave us a first-hand tour of what it feels like to stand in the middle of the night and bomb the streets. That friendship would change our lives.

Over the next few years we started accompanying Zake and his crew of graffiti writers like Mooz and NME all across Mumbai for bombing and commercial jobs. Wicked Broz evolved from a merchandizing brand selling at stalls to India’s first graffiti agency.

Zain and Omkar would manage the clients and help out in operations and the boys would do their magic with spray cans on the walls. Puma, NBA, GE, Absolut, NH7, Techfest and Street of Styles in Brazil, we were everywhere.

Marol Art Village and beyond

What became evident during these years however, was that graffiti is only a smaller sub section of this larger public arts movement called street art that is sweeping across our country. People want workshops on how they too can paint. Art expression on large walls in small art districts will inspire locals to join the army.

For our mission of creating a dialogue between parents and children, people and artists on what is art, what is a waste of time and what is not, Wicked Broz needs to evolve from being just a graffiti agency to something larger. We need to be an entity that binds communities.

We need art companies in India who take more active participation in the cultural revolution in the society than just selling art. Zain and Omkar have already got some partners on board and are actively looking for more responsible people to join hands on this adventure.

everyone has different perspective to explore. But always personalising the brand should be constant cuz your team might change, but not the BRAND, that your customers know.

You can keep that tone itself and add THE MEANNING of WICKED IDEAS. Everything is possible in the world of Words.


Here you can paste your headlines:https://www.aminstitute.com/headline/and check the score.

4) one para of 50-100 words. For your startup, an about us can be completed in 400-500 words I suppose. The about us page navigation should be well designed and broken down with visuals and para so that readers can easily skim through 500 words without getting bored

this isn't descriptive. By descriptive I mean core focus on what your brand does. I think a cumulative description (short, with a CTA) is good for about us page. Let your readers click on read more and land on a page that tells more about what you do!

And yes, there can be a shorter intro version for Instagram about us, anything like this: "Indulged in Wicked deals since <year of establishment>..."

This is an about us page not a custom content so no need of variations for existing or new customers.That should be once and for all.

Proper hooking (sentences with EMV 40% + preferably)

STORY CATCH

Description

Closing sentence directing to next pages.


Lol you can consult me, if you want to. That's what my business is all abou

Thank you. Will try to add more storytelling.

Mansi Rastogi and this is why I tagged you. Thank you for this lovely response.❤️

1. This page is for potential clients honestly. Hence, trying to keep it creative with the first line and then diving into the services immediately so as to not to confuse them.

2. Love this about us page kink you sent. I'll try and include a line about our core values and mission in here.

3. Doing that already. Hadn't put it here since it would really elongate the discussion. But I'll try to push it further up.

Awesome. Here's another one that's done well if you want to encourage a community.
https://www.creativelive.com/about

Haha. She is killer at this stuff. That's why I tagged her. This resource you passed is great. I'm definitely going to have a deeper look.

Currently wr have 3 full time artists and over 200 artists we are in touch with through our community efforts.

iaaha.....so that it something that didn't come across either through your page or Instagram.

Since you work a lot of artists, you could probably look into putting out artist personas...as a consumer I would be very interested in that.

This might me more Insta specific, but I have a few suggestions based on what I would personally maybe like to see/know, especially now when there's a lockdown and essentially street culture has hit the pause button:

1. Artist self portraits - either artists taking pictures of themselves or their surroundings. But just mundane pictures of them which conveys a bit about their lives, their influences and their psyche. The uniqueness of one's personality is conveyed through their art I think. I'd love to see a bit of that personality, but pictures are easier than reading through a story/article. Since insta has a 10 pic limit, maybe you could get them to take 5/10 pictures of their life through the day and put it up.

2. Humans of New York style of portrait with one interesting story/incident from their life (can be from any stage) which would give me an insight into a part of their lives. This would be more interesting to read than a regular artist bio.

3. I don't know if you have seen the Getty museum art challenge, but they got people to recreate famous works of art. Maybe you can do a bit of a twist on this and get your artists to recreate their own work, with mundane everyday objects. Personally I'd love to see this, how differently they could recreate their own work and how they would look at it now.

Sorry, not so much help with the about page, but if you're looking into getting more people to be interested in who you are and your work, personally speaking these things would tell me a lot more about what your company and artists are about, not just pictures of events and the art itself.

Hey, this is a very valuable feedback. I completely get your point.

In fact we are doing all of the things you mentioned. Eg. If you had seen our latest posts and stories on Instagram you would know that we are doing daily LIVE sessions with some of the best artists out there.

We are also doing Getty museum style challenges for the community on a regular basis.

However, the fact that you completely missed all this means we are not doing something right. Will look into it as to how we can improve the visibility.

That's wonderful!

Yes it seems like I totally missed it. I usually don't look at Live content or stories when I'm generally browsing through Instagram profiles. That's something I do when I'm following a profile and more invested into who they are.

While browsing generally I only check out the account pictures to help give me an idea of what the profile is about. A more personal experience is what would give me this insight.