Every early-stage B2B startup has 2 options to get more customers:
Either rush, hustle, & knock every door,
And check if there's a problem exists that your product can solve & if they will pay for it.
Take some time,
>Research & Validate the use cases
>Identify the adoption metrics
>Design a structured & scalable process
And acquire customers like a Boss!!!!
As a consultant, I have worked with both kind of startups,
but found so much pleasure, success & satisfaction with the latter!!!
and chose to stick with that forever.
Being a founder, beware of what kind of method you adopt,
Who, What & How - you are chasing!!!!