Today, I heard the craziest pitch ever.
A man was shouting loudly, "Keep investing Rs. 40000 every six months, with no value whatsoever." 🙅♂
I thought the man was nuts.
Who in the world would keep investing money every six months, when there is no return on investment? 🤫
And yet, that is what we, as consumers, do every single day, don't you think?
Every phone we buy becomes "unmodern" when the 'latest' version comes out, just six months post the earlier version launch.
Not just with phones. With fashion. Shoes. Decor. Laptops. Anything and everything. 🙆♀
It may have no physical or functional problem, but is considered "obselete", out of fashion or just plain old.
Every six months. 🤮
This is how we polluted the world.
Filled up landfills and oceans with waste.
But, just look at what has happened now.
We've cut back on almost everything except insurances, essentials and food.
Now, we seriously evaluate whether we need any new purchases.
Our priority is saving for the family.
This has become more important than the latest mobile phone, car or television etc.,
Which is why, someone said, humans are the #virus, corona is the cure.