What are the best ways to activate/reactivate users?
1) I have a huge dormant userbase. These are old users who were interacting with the app earlier but have not returned to the app for more than 3 months.
I have their phone numbers. What are the best ways to reactivate these guys?
2) I acquired a database from a third party source. I know these audience have interacted with similar businesses in the past. How do we reach out to these guys?
Looking for some innovative ideas apart from your regular text messages and IVR calls.