#PushKnowledge
Piyush Soni .

Heyย PushCommunityย !!
๐——๐—ผ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ฒ๐—น๐—น ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ?
We all know that more or less every online business company uses ads to sell their products through various platforms whether it is Google, Yahoo etc.
It is rightly said that ๐—ง๐—ข๐—ฃ๐—–๐—”๐—ง๐—ฆ ๐—ข๐—™๐—ง๐—˜๐—ก ๐—•๐—˜๐—š๐—œ๐—ก๐—ฆ ๐—”๐—ฆ ๐—จ๐—ก๐——๐—˜๐—ฅ๐——๐—ข๐—š๐—ฆ!!

And I would be sharing my views on ๐—ช๐—ต๐˜† ๐—•๐—ถ๐—ป๐—ด ๐—”๐—ฑ๐˜€ ๐—œ๐˜€ ๐—ฎ $๐Ÿณ ๐—•๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป ๐—จ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ฑ๐—ผ๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐˜ ๐—ผ๐—ป?

๐—•๐—œ๐—ก๐—š ๐—œ๐—ฆ ๐—•๐—œ๐—š๐—š๐—˜๐—ฅ ๐—ง๐—›๐—”๐—ก ๐—ช๐—˜ ๐—ง๐—›๐—œ๐—ก๐—ž!!

Bing generates nearly $7bn/year now. It is no longer an obscure search engine thatโ€™s often the butt of jokes.
I know I am using the term โ€œunderdogโ€ quite loosely here to describe a $7bn/year business, but compared to Google, Bing is still very small.
However, at $7bn a year, Bing generates 3x more revenue than Twitter. In fact Bing generates more ad revenue than Twitter, Pinterest, and Snapchat combined.
This makes Bing the 4th largest advertising platform in the US by revenue.
A lot more people use Bing than people realize, making it an opportunistic platform for savvy marketers.

๐—–๐—Ÿ๐—œ๐—–๐—ž๐—ฆ ๐—ข๐—ก ๐—•๐—œ๐—ก๐—š ๐—”๐—ฅ๐—˜ ๐—™๐—”๐—ฅ ๐— ๐—จ๐—–๐—› ๐—–๐—›๐—˜๐—”๐—ฃ๐—˜๐—ฅ!!

Clicks on Bing are far cheaper than comparable clicks on Google.
Why?
Simple, there is less competition on Bing. Bing utilizes the same auction-based bidding model that Google has. This means that advertisers compete against each other and bid up the price of clicks. Generally speaking, the more advertisers, the pricier the clicks and vice versa.

๐—•๐—œ๐—ก๐—š ๐—ง๐—ฅ๐—”๐—™๐—™๐—œ๐—– ๐—œ๐—ฆ ๐—›๐—œ๐—š๐—› ๐—ค๐—จ๐—”๐—Ÿ๐—œ๐—ง๐—ฌ!!

Search engine traffic is intent-driven, which makes delivers some of the highest quality traffic on the internet. Thatโ€™s the beauty of search engine marketing, you are able to target someone the moment they have their credit card out, ready to buy.
Advertisers paid $135bn to Google in 2019 because they were able to translate intent-driven searches into sales very quickly.
Bing is no different, and this is clearly evidenced by the fact that both click-through rates (CTR) and conversion rates are about the same as Google.

๐˜พ๐™Š๐™‰๐˜พ๐™‡๐™๐™Ž๐™„๐™Š๐™‰

-Bing is big, $7 billion dollar big
-CPC is much cheaper on Bing compared to Google
-Bing traffic is high quality, evidenced by high CTR and conversions rates
-Bing has some cool search partners
-If you're running ads on Google, takes 30 seconds to set up Bing Ads

๐™‡๐™š๐™ฉ ๐™ข๐™š ๐™ ๐™ฃ๐™ค๐™ฌ ๐™ฎ๐™ค๐™ช๐™ง ๐™ซ๐™ž๐™š๐™ฌ๐™จ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™˜๐™ค๐™ข๐™ข๐™š๐™ฃ๐™ฉ ๐™จ๐™š๐™˜๐™ฉ๐™ž๐™ค๐™ฃ ๐™—๐™š๐™ก๐™ค๐™ฌ!!!!

Originally Posted Here
7 Comments

Sumit Saha

I don't remember anyone in India having bing as their default search engine.

Piyush Soni

yeah that is one of disadvantages that bing is facing right now!!

Shitij Malhotra

It comes pre installed on all windows and a large population actually doesn't install another browser or search engine.
Its only us younger people who tweek their computers

Akhil G

I have been using Bing Ads for a long time. Click quality is better than Google Ads. But performance is poor.

Piyush Soni

Yeah definately I agree with you, click quality is better as well as cheaper than google.
In terms of performance, yes google has a advantage, but I'm sure if bing gets that much amount of user base as G, its performance would also increase.

Govind Chandak

Agreed. But the only problem with being ads is the low search volume. I have used it extensively for clients across globe with high scale spends coming from telecomm and e-comm background. I think it's "good to have" not "must to have" because of the low search volume story.

Piyush Soni

Yeah I agree to this 100%. Low search volume is a lag but despite being that people are slowly going towards it. In future, may be we can see bing as big as G.

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