Hey PushCommunity !!
𝗗𝗼 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗼𝗻𝗹𝗶𝗻𝗲?
We all know that more or less every online business company uses ads to sell their products through various platforms whether it is Google, Yahoo etc.
It is rightly said that 𝗧𝗢𝗣𝗖𝗔𝗧𝗦 𝗢𝗙𝗧𝗘𝗡 𝗕𝗘𝗚𝗜𝗡𝗦 𝗔𝗦 𝗨𝗡𝗗𝗘𝗥𝗗𝗢𝗚𝗦!!
And I would be sharing my views on 𝗪𝗵𝘆 𝗕𝗶𝗻𝗴 𝗔𝗱𝘀 𝗜𝘀 𝗮 $𝟳 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗨𝗻𝗱𝗲𝗿𝗱𝗼𝗴 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗻?
𝗕𝗜𝗡𝗚 𝗜𝗦 𝗕𝗜𝗚𝗚𝗘𝗥 𝗧𝗛𝗔𝗡 𝗪𝗘 𝗧𝗛𝗜𝗡𝗞!!
Bing generates nearly $7bn/year now. It is no longer an obscure search engine that’s often the butt of jokes.
I know I am using the term “underdog” quite loosely here to describe a $7bn/year business, but compared to Google, Bing is still very small.
However, at $7bn a year, Bing generates 3x more revenue than Twitter. In fact Bing generates more ad revenue than Twitter, Pinterest, and Snapchat combined.
This makes Bing the 4th largest advertising platform in the US by revenue.
A lot more people use Bing than people realize, making it an opportunistic platform for savvy marketers.
𝗖𝗟𝗜𝗖𝗞𝗦 𝗢𝗡 𝗕𝗜𝗡𝗚 𝗔𝗥𝗘 𝗙𝗔𝗥 𝗠𝗨𝗖𝗛 𝗖𝗛𝗘𝗔𝗣𝗘𝗥!!
Clicks on Bing are far cheaper than comparable clicks on Google.
Simple, there is less competition on Bing. Bing utilizes the same auction-based bidding model that Google has. This means that advertisers compete against each other and bid up the price of clicks. Generally speaking, the more advertisers, the pricier the clicks and vice versa.
𝗕𝗜𝗡𝗚 𝗧𝗥𝗔𝗙𝗙𝗜𝗖 𝗜𝗦 𝗛𝗜𝗚𝗛 𝗤𝗨𝗔𝗟𝗜𝗧𝗬!!
Search engine traffic is intent-driven, which makes delivers some of the highest quality traffic on the internet. That’s the beauty of search engine marketing, you are able to target someone the moment they have their credit card out, ready to buy.
Advertisers paid $135bn to Google in 2019 because they were able to translate intent-driven searches into sales very quickly.
Bing is no different, and this is clearly evidenced by the fact that both click-through rates (CTR) and conversion rates are about the same as Google.
-Bing is big, $7 billion dollar big
-CPC is much cheaper on Bing compared to Google
-Bing traffic is high quality, evidenced by high CTR and conversions rates
-Bing has some cool search partners
-If you're running ads on Google, takes 30 seconds to set up Bing Ads
𝙇𝙚𝙩 𝙢𝙚 𝙠𝙣𝙤𝙬 𝙮𝙤𝙪𝙧 𝙫𝙞𝙚𝙬𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙨𝙚𝙘𝙩𝙞𝙤𝙣 𝙗𝙚𝙡𝙤𝙬!!!!