Hello peeps, I need some suggestions and advice. I started my company selling content writing services to individuals and organisations. Later I had quite a few clients (individuals, solopreneurs/homepreneurs/micropreneurs/ small businesses) approach me for content writing. However, they did not have a clue about how to launch a business/ brand and wanted me to help from scratch (business name, logo, branding, marketing offline and online, internal and business documentation). So that led on to doing content strategy, content branding and marketing strategy, social media strategy, blog strategy and then ultimately executing all of these.
I would like to be open and tell you that I am not an expert at the game. I have a confusion on where my company is headed. Clearly people want everything done from ideation to execution. So do I learn marketing, branding analytics and give that as a package? Is it possible for a solopreneur to do that or should I direct them to a proper digital marketing company to handle everything and I just look after the written content? Plus, if I were to start doing the package, where do I start learning? I do not want to waste time learning too much...just enough so I can help these small brands...later when they grow big I think they will automatically seek an agency.