Don’t try to do everything on your own. Collaborate with others and generate margin for yourself.

Deepa, you need to charge separately for all these services. They need to be dissected with clear metrics and performance milestones, and you need to account your fees for every deliverable in advance of the project as well as charge for discovery of client issues (formulating problem statements). If somehow some scope cannot be envisaged in advance, which is quite commonplace, your contract needs to reflect a mechanism so that the client has to place a variation order to get any additional work done by you. From what you have mentioned, I think there's a huge scope creep issue which may end up distressing you and cost you huge amount of fees and time.

Clients do have a tendency to put everything on others. It is neither fair to you nor them. Sticking to a niche will be better for everyone involved. Another benefit of having a niche is, you can collaborate with others. Say, if someone shares leads with me in my niche, I'll be half to return the favor!

Collaborate! If needed right partners, let me know. I know few folks who are good to partner with!

I started doing same thing and it never worked out alone. If want to grow bigger and better focus on Collaboration too but be aware of parasitic Collaboration and Collab with those who are better than you.

This is a classic shift from being a freelancer to entrepreneur. Deepa, first decide if that's the shift you want to do. Not everyone is built for it. I hated it when it first happened to me. And I was clueless that it was happening. It's the shift from being an executor to manager. If you don't like managing people, this may not be something you want. It requires a completely different skillset. Also, I know some amazing freelancers and writers who are killing it in their own fields so NO, that's not a dead field if you find your positioning.

Having said that if you do like it, it's a steep learning curve and you will need at least 1 or 2 years to settle into the role well. I am a brand strategist for 17 years and have been running my branding & design agency for the last decade. I have gone through all of the stages that you are at and now moving to the next phase in my business - Growing it. Hit me up if you need insight or clarity. I'd be happy to share my experience. Hopefully it will save you some time. Good luck.

While running my agency, i learnt that it was terribly hard to keep offering services that had a lot of competition. Profits always suffered, and even when i did well, i was replaced. The real growth happened when 1. I found a super-speciality and in some cases domain expertise 2. I was part of the business growth target than being a vendor. With this, i grew as the client grew, my work was respected more, and i got paid better. There is a lot of good advice on this thread, but you must first be clear about a) Where you want to be, and why; b) discovering what ingredients you have for a 'special sauce'; c) Finding the right partners and collaborators. I would be happy to talk this through