#AskPS
Piyush Soni .

Can we start a good business even without marketing?๐Ÿง๐Ÿง

We see that everybody nowadays talk much about marketing, affiliate, sales to succeed.

What if instead of focusing on how to attract as many customers as possible and make as much money, we focus on delivering as much value as we can!!

Is it even possible to make a product popular without promoting it? Can a business succeed without marketing, and less investment?

Originally Posted Here
24 Comments

Shivakumar Valadi

Look at how One Plus One was launched

Watching this thread and will add more later

Piyush Soni

Yes it was unique. They used to send invites after booking. That made product very exclusive. And people also felt as an member of oneplus community!!

Awanish Kumar Singh

Yes Marketing is of much wider scope than Advertising. ONE PLUS Marketing Strategy was creating buzz with exclusivity, clever use of influencer marketing and leveraging on word of mouth. Yes, they didn't opt for traditional marketing and choose to build loyal community members but then that's too a part of Marketing.

Piyush Soni

I agree with youย ๐Ÿ™‚๐Ÿ’ฏ

Shivakumar Valadi

Exactly my point... Marketing will always be a part of letting the consumers know about your product or service. There are traditional and unconventional approaches to this - excellent customer service, high value delivery, word of mouth.. but Marketing will always be there

Customer profiling, Value Props, messaging etc. are as much an integral part of marketing

Tushar Kaushik

Yes definitely, WhatsApp success is one such example. If a product/service is solving an actual problem or the delta of UX is very high, marketing wonโ€™t be needed as such. Although to scale it in time constraint its a tool to acquire more users.

Piyush Soni

Definately whatsapp is one such example which escalated its users in a short period of time!!!

Gulshan Kumar Singh

You must have heard about D-mart. I have never seen any marketing.

Yet, you walk into any of their stores, it's crowded always. 365ร—7.

And they generate loads of money, more than most of the retailers in India

Piyush Soni

Yes its through word of mouth marketing. Its like a general store. Jo sasta bechega wo jeetega!! But Dmart does traditional ways of marketing, hoardings etc

Gulshan Kumar Singh

That's very normal. Even a small tea shop puts their banner to become visible locally

Piyush Soni

But thats also marketing!! What do you say?

Gulshan Kumar Singh

Yes, that's a marketing. But it's not that prominent.

And they put up banners only in few places. Mostly where the place is crowded and where Middle to low income people stay.

They sell items which even a Rickshawala needs daily in his home and that's why it's a hit.

While margin is low, volume is unbelievable

Sankalp Kumar

D-mart getting their floor full does not mean it every customer is buying. Many of them just come in to get some air. Plus there are innumerable factors behind that. Less price, product of a daily use, specific audience. But what about the investment is to revenue ratio? Half of these items are on credit. They do not own it. Plus Dmart has a wide range of products. Of a high end product does not get sold out they cover the investment costs by selling bread and eggs. What of a consumer who does not have a wide range. Every body can't have a departmental store.

Madhuri Sen

Marketing is not just defined by its tools, channels or content. It is all that you do towards building awareness, reputation, loyalty, engagement and recommendation. No business can exist without actively at least building awareness (letting relevantpeople know you exist and what you have to offer), though the rest might happen without any conscious effort over a period of time...albeit much slower than if there were a concerted effort made.

Prasad Bharati

Less investment can do but atleast little bit of marketing is necessary . Talking about pubg when u open a site to download the game they do not give u only the download link they also show some in-game screenshots and description too. Aur prasad ganpule bhaiya sahi keh rahe hai samjhi aap aam bech rahe ho a1 quality aur aap ke neighbor mein bhi aam beek rahe hai lekin bakwaas quality ke lekin wo banda apne aam ki taarif pe taarif kiye jaa raha hai aur aap bas aam haath main liye baithe ho to bikenge kiske aapke ya uske??

Vyom Parekh

Word of mouth advertising does wonders.For instance It did wonders for Blue Ribbon and Nike in their initial phases,Also Phil Knight founder of both never believed in Marketing and advertising He believed that good quality products don't require Marketing and advertising. Also read book named Talk Trigger by Jay Baer and Danil Lemin to get a better understanding of it

Piyush Soni

But why do you think they switched to marketing now?๐Ÿ™‚

Vyom Parekh

it's a choice that company made to sell their products more aggressively as company also started growing aggressively.

But there are companies like
The Cheesecake factory, DoubleTree hotels which are still rocking it with word of mouth advertising and also growing aggressively

Sandeep Singh

As you are taking examples of D Mart, Spencers, PUB G. So for your info I wanna tell you that I myself have seen the marketing of Spencer's and D Mart. They do not market themselves aggressively but they do market themselves. About PUB G I am not sure.I agree with you that some times people do grow extensively without creating awareness about themselves. Few of the examples I have seen by myself. If I name one then KABAB MAGIC in Bangalore is a very nice example of it but to reach at that level they took long time. So there is nothing wrong to market oneself and create awareness so that you can grow with more pace.

Piyush Soni

Agree with you sir here. DMart and Spencers bhi hoardings to lagate hee hai!! Thats also marketing!!

Sankalp Kumar

That is what the concept of growth hacking is. Instead of hiring a marketer who only works on acquisitions, go in for a growth hacker. He would rather work on all of acquisitions, activation, conversion, retention and monetisation. It's an art of making the product self marketable, that gains and retains customer at the same time.

Piyush Soni

After your comment here, I have read about it and idea looks very promising to me!!!๐Ÿ”ฅ

Sarang Surendra Bhirad

Die creating a syrup of immortality and tell no one about it ever. No one will ever become immortal.

Basically, the value you are asking to create instead of marketing, in itself requires marketing to reach out to the beneficiaries in the first place.

No matter how great thing you create, if no one knows it, no one will care about it.

So answer to your question is a no brainer.

NO!

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