We all would have used these terms interchangeably.Let's not do that anymore!
👆Customer Journey Vs Buyer's life cycle???
Most of the time, we use these terms interchangeably.These two concepts are totally different.
🎯Customer Journey: It is the set of experiences that a customer goes through from the moment they start interacting with your brand.A customer journey can’t be micromanaged. It’s impossible to control every aspect of the customer journey, as it varies from individual to individual. – but you can always improve the customer journey.
🎯Buyer Lifecycle: The” buyer lifecycle” or “customer lifecycle” (“lifecycle” is the key word) is a series of sequential and general categorisations that you, as a retailer, apply to your customers for marketing and sales purposes.
Eg: A visitor that first encounters your brand via a Google ad is in the awareness stage of the customer journey and in the acquisition stage of the buyer lifecycle. The customer journey is viewed from the perspective of the customer, while the buyer lifecycle is understood from the perspective of the retailer.