What makes more sense?🤔🤔
Narrow down one's customer segment and offer them all they need!
Specifying on one thing but offering it to many customers.
Let me give you an example: ⬇️⬇️
Either offering Writing service for midsized production companies (joke writing, dialog polishing, pitch writing, scriptwriting, comedy sketches).
Offering only Pitch writing but to a lot of different customers like Youtubers, production companies, book authors, ad agencies, etc..
Which one would be more beneficial and why?