#AskPS
Bhavik Jain .

Many online multi-business platforms don't give their users ability to delete their accounts.

Many companies including Swiggy, Ola ,Practo, Flipkart, Book My Show does not provide "Delete your account" option on their platform.

Although Flipkart allows you to 'deactivate' but not delete the account.

Why do you think they do this?

Besides don't you think such a practice can have negative impact on their business/brand?

What's your take on these online business platforms?

Originally Posted Here
34 Comments

Akash Watekar

To keep the users list maintained and database rolling.

Bhavik Jain

They can maintain the user list and database even after allowing users to delete the account. They can have a separate list with them.

Akash Watekar

once you deactivate you are no longer a user as per definations. I guess that's why active users term matters

Bhavik Jain

So in reality whether you are active or not it doesn't matter, they keep the account active to show the numbers of active accounts?

Akash Watekar

na..

Active users are those who are using the service in present or have an app installed.

Deactivated are still potential users/ sleeping users . Whom they can contact at any given point of time.

And this calculations and digits do matters in trading , shares and all that comes into business.

Once you delet , you are no longer a user in any which way and are into open market for companies.. that only and only will show your stats on lower end and enrich the potential for opponent.
It's a win win situation for company to hold onto accounts just like us holding onto cash.

Manish Thapa

They are retargrtting pixels for the company and they can send them special offers to them for later. Companies invest a lot to aquire app installation. Once the app is on the phone, it become a perpetual possibility that the user can become an active ( read paying) customer anytime. Also these number help them to do a lot of partnership projects with other brands.

Piyush Soni

But the thing is it is my data my own personal one, Then should I not control it fully??

Manish Thapa

that's the consent you give to the company when you install the app

Akash Watekar

Ik, but long gone is the time when our data was secure. Everything one our phones is recorded and noted anyways at someone's will, and we might not even know who , data base is the biggest market out there

Bhavik Jain

Yeah but when I delete the app it also means that i dont want any communication with them but then they keep sharing emails & msges. If they allow me to delete the account then it stops them from sending promotional content.

Bhavik Jain

Thats true, there is nothing called as data privacy anymore

Manish Thapa

if you look thst from a consumer/user point of view I agree. But for the company's perspective they don't know why you uninstalled the app. Also they have invested in aquiring you as a customer. So they will keep trying to get you back on the app.since the functionality of unsubscribe is not available on the app front at the moment. This could be a great feature but I reckon would be of no interest to the business and will be hard for it to see the day of the light Unless a policy is made around it like DND or GDPR.
To your point if you delete the account from the user database would need to have a policy that the data set of thst user is deleted from the server. You may be able to delete the account but they can still retain the data and try to get you as a customer on speadial day or occasion offer through SMS or e-mails. Think Diwali, New Year etc

Bhavik Jain

I understand they have invested a lot but when we uninstall the app, they can share email or msg asking for feedback and through this, they can collect the reason.

Manish Thapa

yes they could, but why would they. Their gain onnthe reason to uninstall is comparitivly.lesser than the possibility to generate revbue through you. They would like to keep.marketing to you.
What you say is an ideal scenario, which should happen but does not

Piyush Soni

But they never mentions in their terms and policy that data would always be with them..

Manish Thapa

thst is dependent on company to company. Some may say other may not. There is a lot thst needs to be done around user data protection in India. We are still not very secure on thst front. Policy and legislation needs to backup the demands. Currently both are absent int he india market

Piyush Soni 

Yeah I agree on that part💯

Nikhil Jain

It's very hard to get that done from a customer's perspective

Bhavik Jain

I had to google to find the account delete button on hubspot

Piyush Soni

True even if you call customer service, they also dont have a solution for that!!

Mansoor Shaikh

I hate it when apps don't allow you to delete the account. And we can only find this out after installing the app and logging in.

Bhavik Jain

So true, its like you can enter but you cant leave.

Such tricks are used by college students when they dont get a good crowd in college events.

Bhumit N. Gadhavi

What if after sometime the users needs refund for any of the product purchased?

What if the companies were supposed to deduct TDS or pay GST, how to verify that and calculate that?


Deleting the users seems easy, but it is very complicated.

Bhavik Jain

1. They can put a line in the instruction that do not delete the app if you are looking for a refund until the warranty period is there,

2. Dont they record the data immediately?

Bhumit N. Gadhavi

This is my pure assumptions - I am not sure.
But if they delete the user from the database, that means they can't store any data of the person.

Bhavik Jain

Yeah but it is obvious they wont delete order details otherwise how will they keep a track of no of products sold and returned.

Shashwat Kaul

This is called a dark pattern in ux design. A lot of companies do these .. i have seen it being there requirements... This one is pretty common but there are far more patters that are much worst and unnoticeable.

Bhavik Jain 

Do you know why do they do this?

Shashwat Kaul

For conversion and customer retention make the ux of deleting an account so complicated that user give up and decide not to do so.... Same goes for cancelling subscriptions

Shabana Khanam

f cancelling subscription becomes a pain .. they'll loose customer base ..goodwill of company would be tarnished

Shabana Khanam

It's a retention tactic .. as long as you are part of there clientele you'll receive emails .. out of many that customers receive atleast one would encourage to either buy or browse

Subro Dey

When public don't think online privacy is a thing and authorities are reactive not proactive... Your data is a commodity only.

Bhavik Jain

I know that data is a commodity and one of the biggest game-changer tool but my problem is with their retargeting technique. After i am done uninstalling their app, i dont want to send promotional content to me through any source

Subro Dey

true, also i gave seen most Indian companies don't respect unsubscribe requests

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