#AskPS
Do changing the tagline of a company affect its business in any way?
Piyush Soni .

Do you think removing a tagline of a company would affect its business in any way?

Will it affect KFC in any way?

If they need to keep a tagline, what do you think it would be from now onwards

Originally Posted Here
9 Comments

Sanjeev Agrawal

Again a marketing stunt.

Yash Thakur

They could have keep the tag line, IMO this was unnecessary step.

KFC people can learn something from another global brand CORONA beer, their silence over this issue was the best strategy so far.

Rohit Nair

Now people will talk about KFC even more. Nice move!

Shubham Bajaj

Nice gorilla marketing tactic

Gopal Trivedi

The highly paid marketing guys have to justify its job...

Kshitij Patil

It's just a brand awareness PR play. Such small spikes help keep the brand relevant.

They may be able to see a SMALL spike with the free PR across the locations where this news reaches. But that's not the point.

The point is to not be forgotten (not even staying relevant, or remembered. Just not being forgotten)

Also, making fun of oneself is a great way to have others perceive you positively.

Also, I can bet real money that it's a temporary move

Abhishek Samant

Well it depends on the brand in question. KFC is a big brand. So I don't think changing a tag line will affect their business that much. They re already established in the fast food industry.

Goutham Bhat

The tagline will be. Back after vaccination

Sibendra Mallick

Its Fork Lickin Good

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