Would be glad to answer this.
See, there are multiple ways we can generate leads for yourself and your business, I understand we as a startup cannot always a big Business Development team to keep cold calling, pitching and depend upon ads to new opportunity (Obviously this helps), I prefer creating & maintaining channel partners instead of sales person. Channel partners are set of referrel partners who has got same/ similar customer audiences as of yours.
Collaborating with them, will always yield you customers even when u yourself are not doing. Maintaining them is strategy and growing with them is another strategy.

I have been working with more than 15+ channel partners | 5+ Channels (Like Pushstart & Other reputed channels) buy offering services building credibility towards them. Post this, investing in my sales person to keep track of this.

Its like investing in stock.. u dont put all ur money on one stock.. based on time and situation of market u change strategy & build channels for you. With this even if u r alone doing business there are many channel partners working for you.

There are various other strategies I work upon for generating leads for my company we can connect over 1-2-1 for same.

Thanks. Hope this helps.

My scene mostly referrals and personal contacts. I request for introductions and am pretty choosy abt clients.

I am a marketing consultant and 99% of our leads are referrals. The remaining % is via LinkedIn network who may have read a testimonial or a shout out that we get and reach out.