YEH SAB KYAA HO RAHAA HAI?
What's with Amazon India's listing algorithms, bhidu log?
We have a product called "Mangoes & Chilli" fruit spread and it has been around since 2017. Recently, we did some vanity searching to see how and where it shows up on Amazon's search.
Apparently, if you type "Mangoes & Chilli", the first you can see a Tasha & Girl product is on Page 4, #23, with each page containing 48 items. That means, we are #167.
Fair enough. Items ahead of us are probably more relevant, right?
Wrong. These appear ahead of us:
- "Sheikh Chilli and Akbar Tansen - Classic Tales 2 in 1" on Page 1 (OK, it has "Chilli" in it)
- "Kellogg's Corn Flakes Real Almond and Honey, 1kg" on Page 2 (Like how?)
- "Siam Garden Huge Production Fruit Hybrid Kagzi Lemon Dwarf Variety Live Plant" on Page 3 (Huh?)
- "Organic Cart Natural Dry Anardana Powder 100 Grams" on Page 4 (What even is Anardana?)
Why, Amazon? How is this relevant to the search term? And why is our product, with literally the exact match for the search term, being relegated this back? Is it because we refuse to bid on the phrase "mangoes & chilli" that you don't show my product to people who are literally searching for it by its exact name? How does that help anyone?
P.S: I am learning more about these algos, and even plan on joining a structured class soon, but this one beats me!
P.P.S: This post was a fun post. Please do not get serious and start solving my problem. I am not asking for a solution. Merely having a Tuesday-morning-smile at the absurdity of this universe. So, chill everyone! Or "chilli" if you are a person who likes it punny. Here, try our fruit spreads while you are sipping your cuppa: https://www.amazon.in/stores/page/F90106AB-0FC2-4230-AD3A-4F53ED8E8D3C