"Watch anywhere. Cancel anytime."
Sound familiar lines?
These are the offer lines from one of our most favourite companies, Netflix.
When you open their website, Netflix has mentioned these lines just above the fold along with their CTA button "TRY IT NOW."
Netflix empathises with two dilemmas, which every viewer faces:
1) Can I watch the movies and shows anywhere such as on a mobile, laptop, desktop or tablet?
2) Is there a commitment or an annoying contract?
The moment you read the answers to these questions on the app or the website, you feel relieved.
Netflix has now created a bond of trust with you.
You can click their call-to-action button and access your account without any tension.
That's the power of copywriting.
Now, go back to your website, and write a line or two to empathize with your customers' dilemma.