#PushKnowledge
Gaurang Desai .

How to fix #ContentMarketing that doesn’t work?

#ContentMarketing has been under construction for years.

Today, people buy from brands that publish smart articles and subscribe to video channels that not only attract their attention but also keep it intact.

Mostly, all of these marketers adhere to the basics of #ContentMarketing like having a consistent schedule, building a rapport, and not aggressively selling but educating the customer.

But what they forget is writing for everyone is not the essence of #ContentMarketing.

Writing for specific people from the genre of your target audience to appeal to them is where your efforts are lacking.

Clearly, this requires a lot more skills but some basics can guide you through it.

The idea is to split your identified target audience into furthermore groups so that you can allocate their interests and address them with consistency.

One of the most effective ways of fixing #ContentMarketing that doesn’t work is to get precise on each of these groups on what they-
Think
Feel
See
Do

You’ll use these details to make individuals feel that your content is created just for them. Naturally, when you know for sure what they want, you can deliver with excellence.

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