How to improve your website content?
All traffic - paid, earned or organic goes to your site. Be sure you do this:
1. Test your hero section with the 5 second rule - Randomly ask someone to scroll past and tell your differentiator
2. Add a call to action after every important section. And different ones - Request a rate card, book a demo, download a swipe file etc.
3. Add a readable structure. I see large paragraphs that don't allow readers to skim. Avoid.
Write good briefs for content writers like us. Giving a competition reference is not enough