Critical components of captivating #Copywriting
When it comes to #copywriting, if you’re not great at what you do, you better go home, right?
The first and foremost element of copywriting is persuasion. In simpler terms, copywriting is nothing but a persuasion that takes place partly without the help of an individual human salesperson.
The most critical components are of great copies are:
-Attention - The most important element is attention. Your copy should be capable enough to garner attention to whatever medium your advertising on.
-Interest - Second, it should generate interest of the prospective buyer in whatever you are trying to sell
-Desire - Your copy should also be able to generate a desire for procuring your product/service. In other words, your copy should give the prospective buyer the happy mental picture of how it will influence their life with your product/service.
-Action- Lastly, your copy should be able to take your customer to the end goal. This will require a clear and concise call-to-action.
All in all, to make your #copywriting effective, your copy should be able to:
-Engage with your audience
-And deliver value over time.