#AskPS
Sanjeev Agarwal .

Hi folks. Need a suggestion here.
If I have an idea/suggestion on the marketing communication for an existing good brand/product in the market; how can I monetize it? Considering my idea turns out to be a game changer for them?? Or in case company choses to implement the same...

Originally Posted Here
12 Comments

Premnath Borkar

My friend, ideas are no one's monopoly.

Sanjeev Agarwal

that I'm aware of. What I meant was Can we sell ideas to any company, which can help them in brand communications and eventually helps boosting their sales??

Hemant Singh

You can build an MVP and then sell it. See no matter which path you go, when you get discovered you will get copied. Now the one who is more dedicated towards the customers will win. Just having more money does not makes you a winner always.

Premnath Borkar

One more thing you can do is share some basic idea to the brand you feel would benefit and later take a fee for the whole proposal.

Chandrasekar Jayapalan

My dear friend, I totally understand your point.

Try a prototype of your idea or suggestion (Go for a trial) before approaching a brand/ Product. Do some research, some visualization with the available datasets along with the result of the the prototype.

Idea always looks exciting inside, but the result does the talking to the outside world.

Arjun Tuli

If it's a marketing idea that you want to give to an existing brand, consider building yourself as a consultant/consultancy firm.

Manik Rao

A real marketeer would ideally identify what customer needs and creates a gig to establish value proposition; result, you have a deal to clinch. As long as your client perceives value you proposed, don't even think twice.

Sanjeev Agarwal

Manik Rao Thx. Vanshi Mehta Can u elaborate more pls. Suppose I have an Idea regarding the TV ad communication for a brand. Or say an idea regarding the product positioning. So how do I pitch it, protect it and sell it??

Manik Rao

you will make an ad related to customer in question; this creative should compel the customer to hook you up for their brand.

Vanshi Mehta

You sell it to that company

Sanjeev Agarwal

Can u elaborate more pls. Suppose I have an Idea regarding the TV ad communication for a brand. Or say an idea regarding the product positioning. So how do I pitch it, protect it and sell it??

Vanshi Mehta

You pitch top level to the management. See what they say. Don’t let all your secrets out

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