Piyush Soni .

How to sell a product nobody wants or not interested to buy?

How can we make consumers care to purchase?

Originally Posted Here
35 Comments

Sahil Juneja

There will always be an audience for whatever you want to sell.
Other than that, any example of what no one would want?

Piyush Soni

It can be anything..Lets take example of a 10 ft long pen😅. (Just being creative here)
How would you sell it because nobody wants to buy that for sure??

Sahil Juneja

stationary owners.

Sahil Juneja 

They can use it like a signboard. Like a lollipop.

Vishal Nadar

 Get a few celebrities to endorse

Piyush Soni 

Vishal Nadar yeah but celebrities cant endorse everything right??

Vishal Nadar

That depends on the money 😉

Piyush Soni

Vishal Nadar lets say I have the money for endorsement as well, fir bhi kya gurantee ki log kharidenge wo?
You have given a nice idea but on large scale if nobody wants that product salman khan bhi kya kar lega😅

Avinash Kewlani

India mein fan following k karan bahut saari cheezein bikti hai.... celebrity endorsement works, at least in India.

Vishal Nadar

You already told me nobody wants to buy that product. Now you are forcing me to sell it🤪

Salman kuch nahi kar paya toh Sunny Leone ko le aao🤪

Piyush Soni

Vishal Nadar probably that strategy can work...

Vishal Nadarjust did this discussion for seeing creative ideas of our pushstarters. And you are creative af👏👏

Shamik Prabhuchodnekar

By incentive give something free with ur product or run a contest use your marketing skills😉

Piyush Soni

Free product ke lalach me yes , people could buy product but fir bhi chuninda janta hee hogi for that thing..
Agar large scale pe if we want to sell it then??

Shamik Prabhuchodnekar

I can help you if u tell what is the product no point in discussing otherwise as every product has unique opportunities

Dilip Patel

Easy EMi
Gift with product
Advertising in media

Create hype
It’s status’s product😀

Or it’s uniq, only few people can effort it

Piyush Soni 

sounds like a true entrepreneur!! Good suggestions👏👏

Khushbu Davda

You've to generate a psuedo demand by peaking interest. They've to feel this product was missing from their lives.

Cosmetic industry sees a product or two launching every year.

No one needed a vitamin C serum or a toner before it was introduced. Now it's a well consumed product

Piyush Soni

What do you mean by pseudo demand, can you elaborate??🙂

Khushbu Davda 

read about De beers

Gilette

Geet Kiran Aneja

what you mean by pseudo demand is to basically create a FOMO or a hyped-up product, right? OR something else? I am assuming you just create a gap in the market by taking a different story angle about why you need a product.

Khushbu Davda

Yes, it's a different perspective on an existing product or a new product with advantages not known before.

I've mentioned the famous marketing case studies in the comments

Lakhan Suchdev

1. By creating status quotient - Customers should get a sense of status achievement over their peers by consuming the product and they should be able to display their status. Make the story about your customers and their aspirations.

2. By exposing adeficiency in existing products - Customers should feel they have taken the right decision by buying your product, because the existing ones were missing a very important thing. Make the story about people using existing products.

3. By creating a futuristic need - Customers should feel they are ready to tackle future problems by using your product, there are lots of woke people out there. Make the story about how future looks like without your product.

Piyush Soni

Your first and third suggestion is on point but in regards to second one, what if our product is brand new and still no one wants to buy it!!! In that case what should we do??😅

Vishal Nadar

If I may, rather than expending so much energy on manipulating customer psychology , please use the creativity to create a useful product for the society. An entrepreneur doesn't build a product for profit, but for value. If your product doesn't create any value, it will collapse sooner. What was that confession app that went viral in a short while, Saraha?? Something right ??? That's a product nobody wanted, but they bought it🥴

Lakhan Suchdev

Your product is new but the market will have other related solutions, for eg weight loss has many different kind of solutions, so show a deficiency in all those on which your product is build.

Shivam Malhotra

you've to educate the customer why they 'need' this product - make them realize that it has been missing from their life till now and once they buy it, it'll change their life for good (in any term whatsoever).

we as a consumer have bought at least one product in our life which we never wanted.

Shivam Malhotra

 + it'll take years & millions to educate the customer.

Piyush Soni

Good approach from your side!! Can you give an example of any product that you have bought in your life but never wanted

Chirag M

I am experimenting with one such concept currently dealing in the niche of the niche stuff. Finding Designer Futuristic Eye pleasing products from round the globe and retail them via Instagram. I feel if you want to deal in a product which no one willbuy normally, either the product has to be really eye-pleasing in design, form factor & functionality or really weird and absurd looking and really lame. I believe in only these two reasons for a not needed product to sell. We dint need an iphone or an ipod or a Mac but Apple designed the products so beautifully that when you look at their products you feel like owning one. To top it up they keep their stores design minimalist and simple as fuck. When you enter an Apple Store you get overwhelmed looking at all the design beauty. Thats the power of a good design. Whatever the price people will go ahead and buy Apple products or long to buy one always. For me Fortunately just got contacted by one of USA’s biggest Influencer Agency to work with them on a brand they are promoting. My instagram page iswww.instagram.com/dealsat9just incase you wanna check and its about 2weeks old not much work done on it.

Piyush Soni

 Product designs seems really nice.. I got your point, make it attractive and sell it? 👏👏

Piyush Soni

Btw that shoe design is amazing!!!

Chirag M

Yes absolutely, companies spend billions on product design right..so that they can make them eye pleasing and tempting for their consumers so that they go ahead and buy stuff even if they dont need em...

Sathish CP

There's always a customer even for the worst product out there. There are 2 aspects - Product and then sales itself you can even sell anything by possessing good sales skills. You just need to convince that they need them or how good it is to have them irrespective of whether they need them.

Piyush Soni

So true!! Be the rocket singh and sell the product🙂!!!

Sathish CP 

Look around and you might find many apps/products that have literally no use! they are there because of the strong selling!

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