It's been an absolute pleasure, reading posts on this group and getting inspired by everyone's hustle and passion. Thankyou everyone, for that.
I run a small firm and we've an fb ads spend varying between 10k-20k USD per month. (I'm an amateur when it comes to fb ads). So recently, FB provided us with a dedicated account manager to help us target better and optimise our ads. I've just been on one 60min call with my manager so far, but it was enough to make me realise that I need to learn better, the basics of fb/insta ads. It'll be very useful if you kind and wise people who've experience in the same suggest a few links where I could read up before scheduling my next call with fb.
Edit : Apologies people! After reading the responses here, I realised that I've not mentioned that we've been doing ads for 2 years now and led you guys to believe that I'm an absolute beginner. I want to learn how to use a relatively healthy budget better, especially from people who've done it, without having to reinvent the wheel. Hence the query.