My friend is about to launch his first business and he is fortunate to own a 4 character domain name, which is also the name of the business.
In terms of branding, how do he go about trademarking this?
Do he trademark "XXXX" ( business name )
OR "www.XXXX.COM" ( Domain name )
OR "XXXX.COM - The _______ company " ( company name with a tag line) ?
What's the best approach here from a branding perspective that can be scaled across the board?
PS. For context, its a B2B startup, and most initial leads are going to come from LinkedIn.