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Digital Marketing
Is Amazon SES and Sendy a good combination for sending bulk emails?
Harshala Chavan .

Hey guys!

I have been using Mailchimp till now for my weekly newsletter for a readers' community. I have noticed very low open rates as I think most of them end up in spam or 'promotions' tab. I wanted a better platform. I have heard about combination of amazon SES and Sendy. I wanted to know about how the emails performed and how to implement it as well. Has anyone used this combination here? If there is a better alternative, do let me know.

Originally Posted Here
30 Comments

Sai Krishna

We have used it in one of our ecommerce stores, It's very cheap when compared to MailChimp, the only limitations was the number of emails sent per minute but read that there is an workaround for that.

Harshala Chavan

when I looked at the site, it seemed very complicated to install. Did you do it on your own or did you hire someone?

Sai Krishna

yeah its complicated we hired a developer to do it.

Gowardhan Doddi

Sai Krishna this is not user friendly to set it up

Sai Krishna

Gowardhan Doddi yeah definitely not user friendly but when you wanted to send newsletters regularly in large numbers definitely worth it.

Gowardhan Doddi

Sai Krishna for large volumes its good

Raj Bhatt

We have been using SES + Sendy for about 3-4 years now! It is best for mass email campaigns. We usually see better open rates with this compared to Mailchimp any day.

Harshala Chavan

Did you install it on your own? Or hired someone to do it?

Raj Bhatt

We have a dev who works on AWS

Nihal Hassan

How much is your Sendy hosting cost?

Raj Bhatt

Nihal Hassan Sendy is a one time cost, and the SES cost varies on your usage of emails and data sent/received. For us, it averages around $20/month.

Saurabh Gunjal

Raj Bhatt You must have hosted Sendy on a server too right? Like Digitalocean etc?

Raj Bhatt

Saurabh Gunjal Yes, on EC2

Saurabh Gunjal

Raj Bhatt What do you think about SES + Email Octopus Connect.

Raj Bhatt

Saurabh Gunjal Sorry, haven't tried email octopus:)

Vivek Ramesh

SES + mautic as alternative, i could not find a prebuilt image for sendy on EC2 so you ll have to install it the hard way, instead you can take a readymade image for mautic https://aws.amazon.com/marketplace/pp/B015YU4RJA?qid=1593936396605&sr=0-1&ref_=srh_res_product_title&fbclid=IwAR0ww63ZGf2y8OanfModQlLSyCocw4pMPWVgKdeSRnaKRyHs4iRrFLTnmtM#pdp-overview Separate mautic instance will cost you 9$/month and rest of the ses charges apply Setup https://www.youtube.com/watch?v=knkctzQ3LW4

Vishvender Chaudhary

One can use sendinblue.com

Abhash Kumar

How many subscribers do you have?

Harshala Chavan

2000+

Gowardhan Doddi

Harshala Chavan for 2000+ just go for mailerlite

Harshala Chavan

Gowardhan Doddi Their pricing looks good with unlimited emails..thanks!

Abhash Kumar

Deliverability boils down to sender reputation

- clean up your list once in a while using a service like zerobounce
- unsubscribe anyone who hasn't opened any of your last 5 emails (you can try and get them back in the fold by running a reactivation campaign)

Open rates are highly dependent on the quality of your content too, work on upping your content and making it super-valuable so subscribers look forward to your newsletter every week

By switching to a different email provider, you are essentially 'treating the symptoms, not the disease'.

Gowardhan Doddi

open rates for that matter will depend on many other factors like your credibility and what you are offering and how you got the list and day by day the same users get inactive ..

Dipanshu Rawal

I have a list size of 1600+ people, and I have been using mailerlite for 6 months now. Their pricing is good, but for past 2-3months they are having issues with their servers, a lot of their features sometime fail. I won't recommend mailerlite looking at their performance recently.

Harshala Chavan

thanks for the heads up!

Namit Oberoy

They don't have a mobile app which is a big inconvenience for me

Dipanshu Rawal

Namit Oberoy oh yeah, that as well

Artha Bodhi

Try Zoho , i have experienced better opening rates..

Vikram Sathey

Check out list monk

Saurabh Gunjal

Email Octopus + SES

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