I love the story of how Airbnb used growth hacking to steal the digital traffic of CRAIGLIST
Airbnb was born out of need, as the founders couldn't afford living in San Francisco and turned their loft into a lobby for money💰.
They felt posting in Craiglist is too personal so created a website and posted pics of their lobby with airbed 🛏️
and offered night stay and breakfast.
They are many hacks that Airbnb used, I personally love these 3 hacks..
1. Platform integration with Craigslist: Once the owner lists his property in Airbnb, they have a small feature to auto post the ad in Craigslist which gained them massive traffic and loyal customer base from Craigslist.
2. Pouching of Craigslist users : Airbnb have done mass mailing to the rental owners of Craigslist. This resulted in thousands of them listing their properties directly on Airbnb ( Thankgod, GDPR is not in action then 😜)
3. Photographer at door steps: They started sending professional photographers to take the pics of stay and uploaded them on the site which resulted in 3x bookings of the stay. Now it's mandatory.
I personally love these 3 growth hacks.
What are your favourite growth hacks of any company?