Is "Made in India" a USP?
The recent wave of the Indian Government banning Chinese Apps, the push towards Atmnirbhar Bharat and Make in India gave rise to a new breed of cloned products.
Now, I don't have anything against anyone.
It's rather brilliant to identify a market gap because of shifting sentiments among people and coming in to fill that gap.
The question is, what are you filling in?
These products have the "Make in India" logo as their marketing centrepiece and position themselves as an Indian alternative to XYZ.
They don't talk much about the features, how are they better etc.
The approach works because people are sentimental, and this might lead to instant virality, but is this the right way to create sustainable companies?
Would you use a mediocre Indian product or an objectively better product irrespective of the country of origin?
PS: I am not generalising. There are companies like Freshworks, Zoho and Directi who didn't have to sell their "Indian-ness" to become successful. We need more of those.