The Pandemic that came to Crush Me....
Pivoting was the only option I had. It was a staggered and daunting start- but there's still hope!
In the year 2018 after closing my previous startup with a stamp ’FAILED BUSINESS’, I bumped into an opportunity where my core expertise would be valued.
Food delivery companies were looking for photography management service providers. I hopped onto this opportunity and thus Lighterature was born. The business picked up pretty fast as our clients were dehydrated for such service providers.
Within a year we had 2 leading food tech companies as our clients and had a very good network of artists across the country. Things looked promising, and we had great plans of being the leading photography solutions aggregator of the country.
We were then about to sign up another client who would provide us work at an unbelievable rate. The contract was about to be signed when…. enter COVID19.
The virus that corrupted a lot of dreams of not just mine but of the whole business world. The startup ecosystem suffered and still continue to suffer. Lighterature with all those 8 figure turnover was not able to sustain this wave.
We had to lay off with a heavy heart, giving alternate assignments for a few to get them through the financial crisis, However COVID was here to stay and challenged every action or plan we had.
What to do next? Was the questions running in my mind more than 24 hours a day. It helps to have multiple skillsets in such times. We had to move fast, and see if we can convert the VIRUS to VICTORY.
Multiple attempts were made and we lost a lot of cash as well. The govt ‘WAS’ our only hope but all didn’t look well.
Seeing the rise in online consumer behaviour, we took a bold step to move into design services- with the hope that folks using this opportunity to grow their Business online quickly would need talented designers at good rates and in a short duration of time
A network called Pushstart was like an open opportunity which we could explore. With a certain push from the PS team and other employees who were a part of us, we took the risk and started moving ahead- streamlining our Ops and building our business.
Salaries had to be paid, costs to be matched and we had to be ready for a very un-realistic bargaining (not negotiating) challenge. However, as we went ahead some clients signed up. Things looks positive but then it was a sine wave again.
However we realized that the clients we were targeting were also facing the same issues like us.. They were diversifying, they were also experimenting.
However since we also belong to the same category of entrepreneurs, we offered them support. Support in terms of pricing, services, solutions, consultation etc… Some things have turn up well and looks bright but the game is still on.
Checkmate is not our option but defending is what we need to learn and find victory.
We, therefore, see an opportunity in everything. We are here to be a part of your business on a long term basis.
Lighterature Visual Content Production will be your trusted partner in times of crisis.
Hit me up anytime to discuss around Creative Strategy, Branding, Design, Photography or if you just need to talk about anything Startup.