Have you ever wondered why AXE deodorants always show a guy attracting girls like a magnet to him?
Or maybe why Akshay Kumar always jumps and do insane stunts to get a Thums Up Bottle in its ad?
Because these companies don't sell you the products, they sell a feeling, a lifestyle.
Whenever people see a new advertisement or a new poster, they don't connect with the product, they connect with a feeling, an emotion.
This is the core of any marketing strategy that works well - if you market the product, people won't resonate because they can't connect themselves to it.
When you market your feelings and touch the emotions, people will resonate, and even buy them.
This is what Cadbury does - every Rakshabandhan or Diwali, they come up with an ad that shows the culture or values behind the festival.
What is the result?
The videos get viral, and people get emotional. They see dairy milk and instantly realize the message that was attached to it in the ad.
So, next time, when you create a marketing strategy or even write content or create a poster, sell a feeling, not the product.