I think it depends on the platform & product.
Website & App yes. If you get your SEO & ASO correct nothing better.
But incase of Social Media, I don't think it's worth putting the efforts for organic traction anymore.

okay. So I have a question Akshay.

Let's say a brand comes in to get more business.

Are you going to tell them to wait for organic results to pop in over another couple of months ?

Or are you going to run ads ?

And since you run an agency, are you not offering paid promotions ?

Organic Marketing is like fishing using a fishing rod and Paid Marketing is like fishing with big mechanical nets.😛

organically grew DU Express from 0 in 2016 to 11 million hits in 2020 (5 million this year alone).From 0 to 89K likes & from 0 to 48K followers.Never spent a single penny on ads.

There are many people who can help brands grow organically (the internal Marketing team is supposed to do this - not DM but Marketing)

I differ from that... Yes, organic marketing is the key to stability and ensured returns for longer without much investment but you can't take away anything from Paid Marketing.

Just imagine for instance... how will you market apps like PayTM or Olaor OYO with organic marketing. They were disrupters and you need to conduct paid marketing campaigns both online and offline to announce the service, the need, the advantages, and the availability.

Not every product or service is searched. Sometimes you have to get the product or service in front of the audience by force (i.e. ads) as the scope for organic marketing is minimal for such companies.

ROI is what matters. Organic or Not.

If you’re a marketer who’d suggest a founder that the company should invest in content and SEO, then you’ll be get a reply that “the company won’t survive for 6 months” when your SEO efforts show results.

And paid online marketing is more math than marketing.

Organic marketing is good for long term growth. But if you want to grab attention fast, paid marketing is the way.
Having said that few organic marketing techniques like newsjacking and active social listening can highly improve your brand identity and authority.
But if you are a startup or a newbie in the business paid strategy is the way. As Nihal Hassan said ROI matters .

Nope man!

A good marketer does not consider marketing a black and white game.

A good marketer never takes sides like tiktok vs YouTube, organic Vs paid, SEO Vs Ads.

A good marketer knows that each marketing strategy has it's own purpose.

A good marketer understands the difference between long term branding goals and short term performance goals.

A good marketer creates the right balance of data and communication to employ in any marketing activity.

A good marketer understands the importance of both organic marketing and performance marketing.

A good marketer knows that core marketing doesn't mean only organic, but core marketing is also required while doing performance Marketing.

A good marketer shall never define a good marketer based on his bias, but only data.

Let us all be good marketers.❤️

Bhai a good marketer is the one who can channel the funds properly and get you the conversions at the least cost. Period.

 It's like saying the guy who is good at vaastu Shastra shud also be good jyotish shastra. I think it's the wrong lens to look at these things that way. but to each is own.

If you are trying to share the definition of a good marketer, it failed. If this post was ought to tell us what is bad marketing, this should be showcased as the prime example of bad marketing communication.