"Watch anywhere. Cancel anytime."
On its website, Netflix has mentioned these lines just above the fold along with their CTA button "TRY IT NOW."
Netflix empathises with two dilemmas, which every viewer faces:
1) Can I watch the movies and shows anywhere such as on a mobile, laptop, desktop or tablet?
2) Is there a commitment or an annoying contract?
The moment you read the answers to these questions on the app or the website, you feel relieved.
Netflix has now created a bond of trust with you.
You can click their call-to-action button and access your account with no tension.
That's the power of copywriting.