I run an ed-tech startup company Skillovate Learning Pvt Ltd (www.skillovate.com) where we are building a community of young innovators through a STEAM-based curriculum on Coding, Robotics & AI programme for school kids of age 6-16 years.
We are a bootstrapped company for last 2.5 years and have grown 4 times in last 1 year.
Though we were mostly operating offline (with few students learning online) before, during COVID-19 we have seen a spike in registrations on our website as well as demand for our Live Online Classes. Now, we have students from India as well as outside taking our Live Online Classes.
I need an opinion on this that this space has seen quite a lot of new edtech startups entering this space with huge funding and to compete with them we need a good PR and Marketing strategy to create a Brand presence among customers and thus continue generating new leads, convert them and grow business.
What should be my Branding, PR & Marketing strategy?