What do you make of this?
The change is coming sooner than later!
And theatres need to innovate, rework their pricing & reinvent their business models!
A couple of days back I posted about The Walt Disney Company leveraging its OTT platform for its new release!
Now, INOX made a press release condemning a production house for releasing a Super star's movie directly in an #OTT platform!
Similar incidents happening with a few Tamil movies as well,
who for various reasons trying to release the movies on these platforms,
since there are no other options!
For small budget movies, waiting doesn't mean they will get screen times in an already crowded market!
Kamla Hassan once tried releasing his movie in DTH services simultaneously,
to tackle the online piracy issues!
On one side, these entertainment giants need to slow down the adoption by the content creators,
And on the other end, they need to drag the people out to theatres in the post-COVID market.
All by complying to the new norms & guidelines from the govt.
If those guidelines hit one of the core reasons why people visit theatres then they are doomed for a long time!
Tough times ahead for the theatre industry!
Its just getting started!
#Inox #theatres #cinema