How do you make a reader care about what you are writing on your website?
Talk to their pain points
Listen to them
Offer them a solution
Prove why your solution is the best
Make them your friend
And in turn, you become their solution provider
People visit your website because they either want a solution, or a better solution.
They aren't there to be told they have a problem.
This requires a ton of research, but if you do it properly, you will know their exact pain points and how to prove you're the best
No one is saying to offer a crazy deal or discount, that's all tertiary stuff. What will convert this person is 'how well are you solving my pain point'
Keep thinking of that when you write, and you'll see the difference in content and the way you present yourself.