#AskPS
Bhavik Jain .

Recently PVR & Inox released strongly-worded angry statements as movie producers are releasing around 7 movies directly on the OTT platform (Especially on Amazon).

Do you think this will continue even after lockdown or this is a temporary decision because they are trying to recover as much as possible?

Do you also think that movie producers will not able to earn as much they use to earn from theatrical releases?

#AskPS

Originally Posted Here
30 Comments

Amit Baliga

May be 25 (OTT only) and 75 (Multiplexes plus) over the long run?

Bharat Garachh

They are angry😡but producer can't wait further more, they have to pay interest and many more things are their and nobody knows when it's going open. Cinema Hall may open after few months. Even after there is long que for very big movies and Karma always follow you. They charge a lot for samosa and🍿

Bhavik Jain

What is karma in this? They are doing business so they can sell at whatever price they want, it is on the consumer to decide whether to spend money on it or not.

2nd I know there are many movies waiting for release post lockdown but do you think this decision will change the scenario of movie industry?

Bharat Garachh

Bhavik Jain 2. No.. OTT and theatre movie content are different like bhai ki movie TV me maja nahi ati.. Sacred game would not famous if that was released in CINEMA. both are different

2. Cinema owners are going to loss

As per some producer that they are doing MANMANI in specific things. Small producer are happy and may convert to OTT forever

Bhavik Jain

I understand that small producer will shift their focus as theatres are not entertaining them properly.

Sacred Game is a series and I think theatres are anyways not the right place for such series and I am talking about huge movies like Gulabo Sitao.

Amitabh Bachchan and Ayushman Khurana are too big names to attract more people to the OTT platform

Sohail Raj Singh Sodhi

New movies could be offered as pay per view over and above the subscription plans. The DTH operators launched something similar if you remember.

While potentially disrupting, watching movies in theatres is a complete experience, a 3 hr getaway from the normal life of sorts. Theatres will raise prices and start targetting only the premium segments, while the movie will potentially do better business with price sensitive folks opting for pay per view on OTT platforms.

Bhavik Jain

I think the same, but how much they will charge for a par per view option? This will be a win-win situation for the producers and will help get more viewers for their movie

Sohail Raj Singh Sodhi

Since the pay per view here allows a group of people to watch the movie, I'd say the price would be between 350 and 1000. 350 is what it costs on average to watch the movie in a multiplex for one person, so that will be the lower cap. Upper cap of 1000 assuming an avg of 4 people per household, although effectively this will be lower

Bhavik Jain

Sohail Raj Singh Sodhi Do you think they will allow you to screencast these par per view movies?

Bhavik Jain

If I find an app which can bypass and shows my mobile screen on tv just the way I am screening downloaded content then the cost of 350rs becomes effectively null

Sohail Raj Singh Sodhi

With Jio set top box, Airtel xstream, Amazon Fire Tv, and smart TVs quite prevalent, we shouldn't think of pay per view as limited to mobile devices. The OTT players can limit it to 1 device, but that 1 device can be anything.

Sohail Raj Singh Sodhi

Overall demand for watching movies in theatres will be down, and this will bring in a behavioral shift in consumers, especially the price sensitive ones.

Bhavik Jain

The behaviour of price-sensitive ones is already changed. IF you go to Places beyond Andheri in Mumbai, you will find multiplexes selling tickets at a cost similar to single-screen theatre in south mumbai

Karthikeyan Balraj

OTT platform is only for low budget movies. You can't expect a mass opening in OTT. Cinema industry is very much depends on high budget films and movie theatre played a major role in the growth of cinema industry. OTT exist in parallel with theatre but can never replace it.

Bhavik Jain

Why cant they have a mass opening? The opening is dependent upon numbers of viewers, so the OTT platform can decide whether it is a successful opening or not based on the number of views & downloads.

Karthikeyan Balraj

OTT is relatively a smaller market. We all share our OTT account details with one or more person. OTT platform can't afford high budget movies but it is a very good option for some good low budget movies who don't want to fight with this high budget movies for screens.

Bhavik Jain

They can sell at pay per view option restricting it to certain number of screens

John Kingsley Salamon

It's just a matter of time, before high budget films are directly released.

Most of the Netflix originals are high quality and high budget, they're burning cash just to increase their viewership mindful that it's not sustainable.

But that's how competition is... while high budget movies me reduce, the no of small to medium budget movies made will exponentially increase. And OTT offers far more advantage than a theatre ever could.

Nowadays everyone from anywhere is able to view any movie irrespective of language or subtitles and it's having a huge impact. It's a kind of rediscovery of sorts.

Even within India, Northern India are discovering regional gems from Tamil, malayalam, telugu and Kanada which you will never have known if not for OTT

Bhavik Jain

Or else this can become a 2nd source of release. They can release movie on OTT & theatre at the same time and those who want to watch & can afford to watch in theatre will go to theatre or they will watch the movie at home

Aman Arora

People are not going to theatre in numbers anytime soon. Take it as 12-18 months. So, OTT is the best bet as of now. After that, it's all about busienss, so there won't be any heart and hard feelings.

Bhavik Jain

12 to 18 Months? I dont think so, theatres will open as soon as the government will allow them to open their doors.

I think they will sell ticket at higher price with less capacity

Aman Arora

I am talking about the number of people visiting to such theatres. Even if they do, customers will turn their back.

Bhavik Jain

People with good money in their pockets will still go to watch movies at theatre provided the theatres are taking all the required precautions

Shaju Nair

Recently I met a director. His first project was picked up by amazon for record prize- he wouldn’t have recovered so much through theatre release. Now he’s changed his strategy and planning to go digital release only. I think many second tier directors and producers will find OTT a viable platform.

Bhavik Jain

How much does amazon pay for releasing a movie?

Shaju Nair

I don’t know. He told they made profit by Amazon release plus satellite rights. It’s a Malayalam movie.

Malayalam film industry is unionised. Theatre owners have a strong union. They will not give better screens to newcomers in A class towns. They will also restrict release in B and C towns for the first few weeks till the time A towns make money in the movie. Theatre revenue share also is dictated by the owners when the director/ cast is less popular. OTT just kick out all of these.

Bharatwaj Rao

I think it’s great.

Anyways small budget movies don’t get huge screen shares when compared to khans and super stars of India.

This will create a new industry of OTT releasers..

Even after the covid, theatres will have a lineup of movies anyways and they can’t show all at once. So it’s better for small budget ones to be on OTT.

Bhavik Jain

And get the required attention, I think even plays can be shown on OTT Platforms, but do you think the producers will be able to earn as much they earn through the theatrical releases?

Bharatwaj Rao

The solution to that is making the budget as small as possible, normally when a movie is made.. its made with the intention of theatre release so for more distributors to buy rights, it has to be made fancy. But now if it’s just going to be OTT release, they will make it more story oriented and less fancy with item numbers etc

Neha Khazanchi

Good question, I wonder how OTT platforms managed to get them on board, what that deal was like.....also, I wonder how much OTT platforms will benifit from this, how many people will subscribe now that that know these movies with big starts are going to release on these platforms and not in theaters. Amazon has much to gain from this...

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