Who Is The Culprit? Product or Ad?
You spent a lot of time finding a product, creating a listing, sourcing products, etc.
And finally, you have decided to run ads.
Boom! ads are live.. and you are expecting Results!
But it is not working🤨
How do you know what's the problem?
Is it the product or the ad that's not working?
The first thing you need to understand with advertising is that you can’t create something from nothing.
There isn’t anything in nothing that may become something.
Marketing needs a good product to deliver better results.
No matter how good you are at advertising, and no matter how big your budget, it’s pushing a rock uphill to try to sell a product that doesn’t resonate with an audience.
Likewise, no matter how good the product is, it’s rare these days for one to take off without significant advertising spend.
Marketing & product matter are inseparably linked.
If your product is good, everything will be that little bit easier. You just need to learn how to run better advertising which will put you on a success path.
But what if your product doesn’t resonate?
You have to ask why.
Is your product not good enough yet?
Are there major faults with your product?
Advertising can help you identify the problem.
That’s why I suggest having a test ad budget before scaling.
It gives your product visibility. If you’re getting impressions and clicks but a low conversion rate, it’s time to look hard at your product.
There’s a difference between getting impressions, clicks, and conversions, and not profiting
And not being able to get conversions.
In the first scenario, what you need to make advertising work is a longer series or boxed set.
In the second, it’s the product itself.
Check if you can improve the product. If there are no options then accept the failure and learn from it.