Piyush Soni .

Has anyone ever purchased clothes from SHEIN App?

I know that the app is banned, but the quality of products was very good as this is what I have heard from the reviews.

My sister used to shop a lot from that app and now unfortunately when it is banned, she is not happy!!

When I asked her about why she loved those products so much, she always said: "It always stand out in the Crowd".

"Kisi bhi Indian app pe waise saste awr acche products nhi milte!"

Girls love them because the clothes look good, are trendy, well designed, and are competitively priced.

Isn't it?

So, I want to ask why can't Indian e-commerce startups make "Shein" like products?

Originally Posted Here
24 Comments

Geet Kiran Aneja

India doesn't really have an upper hand at fast fashion.

Piyush Soni

Yeah brother,you are correct! But why? why do we lack innovation in this part?

Geet Kiran Aneja

my family's erstwhile business was in textiles and clothing. So I know firsthand the industry was marred by pathetic regulations and no good policies.

Piyush Soni

O I get it production quality sucks here in India! Sasta banane ke chakkar me quality compromise!

Swati Upadhyay

Hello,
I have shopped a lot from shein. The USP of shein was that it used to provide us with international fashion as reasonable price. We could literally get anything and everything of any style at prices that are extremely competitive. I would have never chosen to shop from anywhere else if shein wasn't banned.

Piyush Soni

Oh thats the reason why this brand is so popular among the girls! I have heard a lot from girls praising this brand!

Shivam Malhotra

Swati Upadhyay international fashion? shein has vendors from China only (know it because a fashion brand which just launched in 2020 was also buying from China and the vendors were same for shein as well).

Swati Upadhyay

Indian brands are there. But they have standard pieces. They have fashionable stuff but not the casual trendy stuff. It's difficult to get the same collection.
Also, the prices are way way up for the TG (young crowd)

Piyush Soni

Yeah I know Indian brands are not able to match that quality! Why do you think that was the case?

Swati Upadhyay

I am not sure honestly.
But hey, if you are thinking of jumping in, please go ahead.
We girls would be more than happy😅There is definitely some void/gap that shein filled. There is definitely room, provided prices are kept competitive, because that's what shein was about.

Piyush Soni

Haha! May be, But as Jayanta Samaddar said about Superdry. You can try that as well🙂!

Vaishali Bakshi

Well of course...
1. The designs were international.
2. The material if carefully chosen after looking at the reviews and descriptions was pretty good.
3. The variety of sizes I would say was what was the most amazing and attractive point for most buyers. I have seen a gazillion plus size models wear them. The size inclusivity in India is pathetic. And by pathetic I mean disturbingly pathetic. No brand in India offers clothes for plus sized people wherein they don’t look or feel like a sack of wheat. It’s horrifying the designs they have here. Somehow Indian fast fashion industry assumes plus sized women feel like they should be covering every inch of skin and also like wearing baggy shapeless clothing. There is no brand in India where the plus sized women are made to feel sexy and shein did that for women not only in India but worldwide and that too at a steal price.

I remember talking to my friend Kshitij Patil who had a client dealing in plus size clothing category and after I went through their designs, I felt like literally puking all over the website.

That’s where shein stood out according to me.

A Tina

Shein maybe fast fashion . It was popular cuz it was trendy, had designs and patterns which was at par with international brands and most importantly, a good fit for all including plus sizes....All this coupled with an Extremely affordable price point. This combination of all points doesn't exist in any of the Indian e-commerce... Most of them touch only 1 or 2......and from street shops.. If you're anything above 30 inches waist, for women forget about getting anything with a good design .. Let alone a good fit...

Jayanta Samaddar

SheIn isn't quality. They use polyester and polyester blends everywhere (not always good for your skin to wear synthetic fabrics). Not saying polyester blends are necessarily bad, but quality and polyester usually don't go together. SheIn is an aggregator for dropshippers based out of China, who also sell in Aliexpress, Club Factory etc. Same time, it's comparison should be done with H&M or Zara which are fast fashion too, and it still falls short, obviously.

The thing Is in India we are so used to bad quality, SheIn quality feels good. Zara and H&M are considered cheap fashion outside. The quality expectancy of garments in India is quite less (we've been fed quality standards, way short of global standards for a very long time).

Not paid by any brand but check out Superdry for e.g. That's what would go as good quality.

Aditi Kashyap

Shein is known for its bad quality clothes. I haven't come across any person ever who has appreciated Shein for its quality. Shein is great for affordable clothes and the clothing range. Quality is average for the products that are costlier than its average price. In which case, you have many options that are better than Shein. Tell her to go for Urbanic that isn't banned yet - it's the same thing.

Shivam Malhotra

Shein was good but trust me quality can't be the reason to miss them.Clothes were made in China.I know this because we were pitching in Jan-Feb to a newly launched well funded seed stage fashion startup which too was getting stuff from China (same vendors of Shein).

Also brands like Zara,H&M are from the same category (quality isn't that great but we think they are great).

I wear mostly Tommy Hilfiger or USPA or Beverly Hills Polo Club.Apart from this,some T shirts are from Jack & Jones/Flying Machine - even these brands have better quality than Zara (have bought a few shirts in the past).

H&M - never! Kapde ko haath lagaake hi lene ka mann nahi karta.

Arunaday Basu

Accha bhai tumnhe sunna hain toh sun lo.. I am actually putting out the secret in a way - almost all material comes from Tirupur (Tamil Nadu), Punjab and Surat (Gujrat).

Another thing that I wanna say is that all clothes in India are made in China mostly because it's cheaper to procure for the brand.

I dunno what according to you is quality clothing but let me take you to epitome of clothing and give you an insight - Sabhyasachi Mukherjee is probably the world's most well known designer right now. He has a section at Harrod's so I don't need to explain to you what his clothing must be like. His fabric is mostly procured from Bengal and Bangladesh. We still make the highest quality cotton possible - just below Egyptian cotton in an absolute scale.

So I don't understand why companies have to procure from China. Sorry to say but we have destroyed the country and its artisans by doing this, for earning some spare change.

No comments on the brand you mentioned. Maybe that's for another discussion.

Aditya Krishna

Shein just sounds like an online Commercial Street

Harshala Chavan

I have! I used to like shein😭when me and my colleagues joined the office, we used to sit and window shop, buy stuff and it was fun wearing those trendy stuff, cheap too!😛

Abhinav Rege

No

Sandesh Soni

My very good friend had discussed about it with me. But He is not comfortable to join groups and discuss, scared about stealing ideas.

Ankit Kumar Bhagat

Their designs aren't available on Indian website or streets. That was their main usp

Anand Sharma

SHEIn is successful due to some reasons..

1. In India D2C is evolving, factories can't sell direct to customer.

2. Base in China & mass production.

3. Their being global, they can make money even from currency exchange rates.

Shruti Sharma

I did some shopping from SHEIN in the past - The quality is good and the desgins are great! For me i wanted to have something very differnt hence i had to order from SHIEN as even clothes form AND and Forever 21 etc looks common after the end of season sale;)

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