"Hardik, you're thinking it so wrong. That's not how marketing works," my dad almost yelled at me.
We were discussing about inbound and outbound marketing and which of them holds better control over your positioning.
"Dad, I want to focus solely on inbound leads because if I approach people, I can't dictate pricing or deliverables."
"Hardik, that's wrong. Previously, when people were not even aware of inbound or outbound marketing, they would do both of them simultaneously."
"Never think you will lose control over the pricing if you go to the clients. If you can show your uniqueness and convince the client about your services, you can ask for desired prices."
I got the difference.
MOST PEOPLE, WHEN THEY'VE TO REACH OUT TO CUSTOMERS OR CLIENTS, THINK OF THIS PROCESS AS CHASING THEM.
Whereas, in reality, it's about convincing them why you'll solve their problems or make their lives easier through your products or services.
If you can do it by keeping your reputation and authoritative voice intact, you can still ask for premium prices without having to negotiate even a penny.
What's the bottom line?
Know your value and have enough guts and courage to prove it to the outbound clients.